PetaPixel H&M Starts Rolling Out AI Clones for Modeling, Photographers Not Happy


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Advertising billboards on a building facade display enlarged fashion images, including people modeling clothing and accessories. The H&M logo is prominently featured. The building is located in a bustling urban area.

Clothing retailer H&M is making AI clones for 30 of its models and will start posting AI-generated fashion images to social media and including them in marketing campaigns.

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