PetaPixel Google is Adding C2PA Image Content Credentials to Search and Ads


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A large sign displaying the word Google in colorful letters is mounted on the glass facade of a modern building. The background includes a sky with clouds and some sunlight. A tree with green leaves is visible in the bottom right corner.

Google is planning to incorporate the Content Authenticity Initiative's (CAI) C2PA provenance technology into its Search and Ads systems to better identify if an image is straight out of camera, edited, or created by AI.

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