It’s a drone, sure, but mostly it’s a flying camera. And at $499 if you pre-order (or $999 after), it’s a pretty expensive one too. You can tweak the default settings using either the companion app or the small tracker, but you don’t have to know a thing to get it to work. You can’t take over the piloting if you want to—there is no manual mode.
Lily’s not a DJI competitor, and it’s not trying to take down the super-powered Solo from 3D Robotics. It’s not complicated, and in a couple of years it won’t be expensive either.
It’s not the future of drones; it’s more like the future of the point-and-shoot. And it can get shots your selfie stick couldn’t even imagine.
http://www.wired.com/2015/05/lily-robotics-drone/