Funeral

[purplemonkey369]

http://www.facebook.com/video/video.php?v=111948216320&ref=nf

 

[Hobbes00]

I think its over-rated =)

 

[isaryan]

well..it works..that the most important part. Its an ad and it need to stoke up some sort of awareness. It done the way I like it. Simple yet powerful. The red shoe didnt do it for me but the funeral did. The editing, the lighting, the acting but most importantly..the story. So i like the story and fortunately its shot nicely as well.

I just hope that many will go back to basics that made the korean blockbuster winter sonata successful.
1. great actors
2. great marketing blitz
3. great support in terms of resources ; equipment,finance etc
4..the most important of all...great story.

just wanna share what the winter sonata producers shared with us back in 2005/6 in cannes.

Do a background search on what yasmin did before then you will know why she's a great storyteller. I am waiting for your story bro..care to share?...

ps. currently finishing up 2 telemovie screenplays and 2 serial dramas to be broadcast in 2010. Anyone with same passion/experience in screenwriting here?

 

[purplemonkey369]

+1 to isaryan.

You can deploy the most 'pro' camera jigs and run around with a S$6k Steadicam, copy camera pans and Hollywood colour grading ad nauseam but without good storytelling in terms of script, seamless scene cutting and coupled with flawless casting - I think might as well you don't even do a film, commercial or otherwise.

 

[raymondluo]

i honestly thought that the dialogue and the shots were a little off, which spoiled the dramatic tones of the clip. Things where it shoulda been focused on the speaker's face a lil longer, wasn't.

 

[gradesm]

Having copied almost the entire dialogue from good will hunting was a huge put off for me... Similar story, the farting, waking up the dog and all that...

 

[purplemonkey369]

Having copied almost the entire dialogue from good will hunting was a huge put off for me... Similar story, the farting, waking up the dog and all that...

Oh ya.. I just read about it too.

I also remember in the video interview, she did imply that the idea was not that original.

So, for me - these are like the common things in life that happen to normal people, not necessarily only in movies. So, even if she did 'copy' the idea from Good Will Hunting, to me it's sort of an adaptation with a slight tweak to make it into a commercial which managed to say much within such a short duration.

Evidently too, tons of people love this Yasmin Ahmad directed commercial, so I guess she achieved her goal.

I think it's all about execution. Just like when Jack Neo copied a certain Korean movie about a man marrying a woman from a triad. Not only did he feign ignorance and said he did not know there was such a movie, he made it so bad that when I tried to watch it, I couldn't last 3 minutes of it. It was THAT bad.

 

[Hobbes00]

+1 to isaryan.

You can deploy the most 'pro' camera jigs and run around with a S$6k Steadicam, copy camera pans and Hollywood colour grading ad nauseam but without good storytelling in terms of script, seamless scene cutting and coupled with flawless casting - I think might as well you don't even do a film, commercial or otherwise.

I have to disagree mate.. are you saying mediacorp and all aspiring film-makers should stop making stuff becos their script isnt like "this over-rated emo tale" standard? =)

 

[raymondluo]

..

Evidently too, tons of people love this Yasmin Ahmad directed commercial, so I guess she achieved her goal.

..

Which was nothing short of a successful viral? marketing campaign to get more tongues wagging. You can tell when during the interview, the actress wore the exact same dress as in the commercial.

I suppose then, facebook has become the new standard for marketing, besting youtube.

 

[purplemonkey369]

Which was nothing short of a successful viral? marketing campaign to get more tongues wagging. You can tell when during the interview, the actress wore the exact same dress as in the commercial.

I suppose then, facebook has become the new standard for marketing, besting youtube.

Thinkfamily.sg is just doing what everybody else is doing, that is reaching out to the masses through Facebook. Even our ministers have been trying to do that.

The Facebook group is just a natural follow up to the already successful advertisement. If The Eulogy is of poor quality and poorly executed, people will not even bother with the Facebook group.

And I suppose the Indian actress was wearing the same sari because the interview seemed to be taped immediately after the filming of the commercial? Seems so. I could be wrong.

 

[purplemonkey369]

I have to disagree mate.. are you saying mediacorp and all aspiring film-makers should stop making stuff becos their script isnt like "this over-rated emo tale" standard? =)

Truthfully, I don't even know how to begin to answer your question but I will try my best.

Firstly, scripts, like many things in life, come in different forms and tell different stories about a myriad of different things, in so many different styles.

That's why there are action flicks, fantasy flicks, romantic flicks, comedy flicks, documentary flicks, bla bla bla, to cater to the different audiences who wants to be entertained by different stories everytime. This being a non-action production (unlike your productions, for example) doesn't mean that it has to be labelled 'emo' because it has its own objectives and targeted audience.

The keyword here is 'different'.

Secondly, 'over-rated' and 'emo' I suppose are just your own descriptions of The Eulogy and they are precisely just that - your own opinion. Nobody can change that. Nobody can also change the fact that so many people from all walks of life think that this commercial is 'moving' and 'well-executed'. It doesn't matter if the idea is less than original.

As I said, in the design and media industry - replicating of ideas occur on a daily basis. It's just how you tweak and make it your own, and execute it well, that makes all the difference.

In the film context, any nincompoop with professional equipment and operators can spend S$7.50 and watch a Hollywood blockbuster and go back and replicate the same camera pans, tweak the same colours and add the same (well, almost) special effects to their production and beat his or her chest and proudly claim his or her achievement. It's just a matter of whether the story is well told, the scenes well acted out, the casting well done etc. that eventually make millions of people spend money and 2 hours of their lives enjoying the production.

 

[Hobbes00]

I think I my prev. statment was along the lines of should people stop making films just becos they aren't "there" yet..

And the answer for that is no

I'm only slamming the idea of... "I think might as well you don't even do a film, commercial or otherwise."

Anyway, its a good video. Brings the point across...