PetaPixel Fujifilm is Cracking Down on Camera Reselling in Japan


A person smiles while holding up a Fujifilm camera outdoors, with greenery and a blurred landscape in the background.

Fujifilm has a problem, albeit a good one, in that it is struggling to make enough cameras to meet demand. The excess demand has resulted in a significant issue: scalpers, people who buy a popular product to resell it at a markup. Fujifilm is doing something about it, at least in Japan.

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