PetaPixel Fujifilm and Polaroid Head to Trial in Nearly Decade-Old Trademark Dispute


Side-by-side comparison of Polaroid and Fujifilm instant photos; Polaroid shows two people looking at prints, Fujifilm shows a person posing against a yellow wall. VS is written between the images.

A nearly decade-old dispute over the intellectual property rights of instant film is headed to court. Dating back to 2017, Polaroid and Fujifilm have gone back and forth over the rights to Polaroid's "classic border logo" and Fujifilm's Instax film.

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