I spoke with their marketing director who said that because the traditional model of manufacturer > distributor > retailer meant that the cost of their gear was through the roof nobody could afford it even if it was great.
So based on that Edelkrone broke ties with their retailers and began selling direct.
At the moment Edelkrone don't offer any form of distributor program, instead giving discounts based on volume purchases.
They only started doing this in late December.
http://www.cinema5d.com/forum/showthread.php?t=124403&