PetaPixel Eastman Kodak Rebrands More Photo Film as It Regains Distribution Control

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Two Kodak film boxes are shown: Kodak Gold 200 color negative film on the left (120 format) and Kodak Ultramax 400 color negative film on the right (35mm format), both with yellow, black, and red packaging.

When Kodak quietly and surprisingly announced Kodacolor 100 and 200 at the end of September, analog photographers were rightly excited. However, the most interesting part of the announcement was perhaps not the new film at all, but the dramatic shift in how Kodak is selling film. This change is continuing, as Eastman Kodak is now selling Kodak Gold 200 and Ultramax 400 directly to retailers, with new, retro-inspired packaging in tow.

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