PetaPixel Contextualizing RED Cinema’s Seemingly Small $85M Sale Price


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Close-up of a red digital cinema camera focusing on its lens and label, highlighting the brand's name and advanced sensor, against a dark background.

Yesterday, PetaPixel broke the news that Nikon paid what appears to be a pittance for RED Cinema: just $85 million. Looking at the industry's past acquisitions, we can better contextualize this number.

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