16-35
For me, it's the build, colour rendition and image quality.
Build largely. Colour rendition and image quality are more difficult to discern unless you've got a seasoned eye.
I used to use the kit lens. IQ, colour was quite ok. I liked it coz it was light then.
But the moment I started using a lens of metal built like the tokina 28-70 f2.8, i completely fell in love with the feel. It felt so much more weighted and solid in my hands. The camera felt more steady and somehow firmer.
When I took out the tokina to try other plastic body lenses, I was like "urgh"... it really felt toy-like to some extent, lacking in the "feel".
so since then, I only swore by metal body lenses.
For the want of an "L" lens for me at least, I would say it is really equipment lust.
When I saw the colours out of the L lens and the IQ, I just got that little bit more lusty. :devil:
IS for me works only in low light static subjects.
It's not that useful for moving subjects, especially in events.
I'd rather still have a 2.8 with higher iso to freeze motion.
But I must admit IS is really useful for lenses above 1 kg in weight.
just me