PetaPixel Apple Quietly Edits iPhone Ads in South Korea That Offended Men


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A hand holds a thin smartphone upright on the left, while on the right, the same phone floats against a white background. A black arrow points from the left phone to the right.

Apple’s launch of the iPhone 17 Air, the thinnest iPhone in history, has drawn attention not only for the device itself but also for a subtle but crucial change in its marketing approach for South Korea.

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