It would need to be... Sony was making a loss on every A900 sold, and has razor-thin profits on the A850.
If they release a 32/36MP flagship pro-level studio camera with all the nice bells and whistles, then they should not be shy to price it in the D3/1DsMkIV range.
Unless Sony drops another APSC body with interesting and fun new features my next upgrade is definitely going to be a full-frame.
eh...(sudden realization)....Oh man!!! I'm never going to get my hands on a full-frame body.
Seriously, A900 is good enough. We better not get our expectation too high considering Sony's new CEO is a legendary cost cutter, I can imaging lots of high techi-iii stuffs have been put to sleep in their early development phase ( like the skynet that could be kissing goodbye to humanity now :bsmilie: ).