FStoppers 6 Myths About Natural Light That Cost You Clients




Photographers love to romanticize “natural light.” It gets described with words like natural, authentic, or real, as if using anything other than what’s already in the environment somehow cheapens the work. Scroll through Instagram captions and you’ll see countless photographers boasting about being “natural light only” shooters, presenting it as a stylistic badge of honor. There’s no denying that natural light can be beautiful and can transform scenes, wrap subjects in softness, and produce images that feel alive. But there’s also no denying that it’s widely misunderstood.

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