PetaPixel ‘Anti-Instagram’ Photo-Sharing App BeReal Purchased for $537 Million


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A smartphone screen displaying various app icons with a notification overlay from BeReal. The notification reads: Time to BeReal. 2 min to capture a BeReal and see what your friends are up to! On the left, the text Voodoo x BeReal is visible on a black background.

BeReal, the "anti-Instagram" photo-sharing app that had a brief stint atop Apple's App Store charts in 2022, has been purchased by French app developer Voodoo for a whopping €500 million, approximately $537 million.

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