Jeff grew up surrounded by cameras. His father was an avid photographer, who also happened to own a camera shop, but it wasn’t until Jeff studied photography at the Nanyang Academy of Fine Arts, Singapore, that his passion for the craft truly took off.
Jeff started off by assisting many of Singapore's top photographers. Jeff eventually graduated to become a full-fledged photographer in his own right and has since shot many editorials,covers, as well as commercial works in his 8 years in the industry.
Often described by his peers as being very focused and detail-oriented during a shoot, Jeff possesses a passionate drive for excellence in his work. When he's not in a studio, Jeff can be found rolling on the mats, as an avid practitioner of Brazilian jiujitsu.
His past clients include: SK-II, Pantene, McDonald's, KFC, Tiger Beer, Baron's, Sunkist, Meiji, Giant Supermarket, Mobil, Universal Studios Singapore, MediaCorp Singapore, Metro Singapore, Wisma Atria, One Rochester Group, National University of Singapore, National Environmental Agency of Singapore, and Building & Construction Agency.